What does this mean?
• High engagement among women aged 35–44 during late-evening hours suggests our core audience are mothers planning family-friendly weekend outings after their children are asleep, most commonly at the start of the week.
• Furthermore, over 50 high-intent users clicked through to the Manjimup Lions page to investigate the organisers, with the highest interest coming from the 65+ female and 45-54 male demographics. This could be used as the most interested demographic to target in future campaigns either seeking increased membership or donations.
• Lastly, the high engagement from Bunbury and Busselton proves that there is a significant appetite for regional events in the larger populations, provided the invitation reaches them digitally.
Despite direct competition from the Kristoffersson Cup and a concurrent live concert, Jazz in the Jarrah maintained its historical attendance average – a testament to our marketing efforts in a saturated weekend.
It is also worth mentioning that donations were 10.4% higher than the average of the previous two years.
And finally, we are now very well equipped to use this specific target audience demographics information to inform the next campaign for which I am engaged. The data used here will help to zero in on the exact demographics of the segment of the local populace that is most responsive to campaigns like this.
